Today fashion houses seek trademark protection not only for the key elements of their image, such as their logo or name, but also for other signs that are integral to the brand. A trademark provides an exclusive right over a given designation, which may be, inter alia, a colour, a three-dimensional shape, a position, a sound, a pattern or even a designation which reflects movement. This also means that the name itself is an essential element of their image and it is therefore crucial for the success of the brand that this is protected effectively.Īs a result, a number of fashion houses with portfolios extending to thousands of trademarks seek the widest scope of protection for their brand name and related elements.Intellectual property law offers a number of tools to protect their intellectual creations, among which trademark law is perhaps one of the most common. The fact that consumers immediately recognise fashion brands’ emblematic logos and associate them with the high quality they represent is the result of substantial investment on the part of the brands. For example, anyone who buys a Birkin bag will not only get an exceptionally high-quality bag, but is also seeking to be part of the exclusive world which Hermés represents, or at least that is the ethos of the marketing strategy behind most luxury brands. A product bearing the brand name also serves today as a status symbol for the person wearing or carrying it. When it comes to giant fashion houses like Chanel, Gucci, Givenchy or Balenciaga, the brand name fulfils more than just an essential trademark function like product indication. Could this be just a question of image or is there perhaps a legal consideration behind this choice of uniform design? When one of the essential functions of a logo is to set a brand apart from its rivals, what benefit can a brand derive from looking to blend its logo in with those of its fellow market brands. Interestingly, though, not only has fashion brands’ choice fallen on a similarly simple font, it has in fact fallen on exactly the same sans serif font. I just want to tell everyone who works as a designer that if they look at it from the perspective of a future user of that product or service, they just imagine for a moment that they think, that design, in this case the logo, will not be a mistake.Recent years have seen a tendency for world-famous luxury fashion brands to exchange their well-known logos with their distinctive lettering for a clean, simpler design. Everyone responded very well, I got the invitation to be posted here on designideas.pics, which I really appreciate! This logo is also on social networks, Instagram, Facebook as well as Behance. So far, he has received praise, a positive effect on the people who saw him, as well as on the target group, which is important in this case. We are not even aware of how much psychology is in graphic design, more specifically in branding.Īfter identifying the color palette for the brand, I found the typography for this project, then the paper and pen and logo, before moving it all to Illustrator. Hours and hours of exploring the group, the competition and the meaning of color and style. Each logo should be simple and responsive to both white and black backgrounds, as well as fit into something more "mature", which is the case here. The branding of the whole coffee shop is still in progress, but I started from how the future coffee shop is described by the owners, how they see it, and what group it is intended for, and so I came to the style, colors and typography. The café is modern in style and yet has a touch of elegance and simplicity. Caffè corretto an Italian beverage, consisting of a shot of espresso with a small amount of liquor, usually grappa, and sometimes sambuca or brandy. Coretto caffee is a coffee shop in Serbia.
0 Comments
Leave a Reply. |
AuthorWrite something about yourself. No need to be fancy, just an overview. ArchivesCategories |